So, you have an idea for your website. You know exactly what you want and all you have left to do is CHOOSE THE AGENCY that will design your website. This can potentially be the hardest part, as many agencies have different concepts and images – selecting the proper agency is key. Here are a few bits of advice to help you:
DEFINE YOUR AIMS
The most important factor is working out what you want your website to achieve by carefully considering what its principal aims and goals are. If you’re looking to build your brand, it should be about a clear focus with good visibility – and lots of it. And if you want to provide information about your products or services on-line, your website needs to be a virtual extension of your sales and marketing business.
DEFINE YOUR BUDGET
Cost is a significant factor in any Web-based project and can often be a deal maker or even deal breaker particularly when it comes to appointing a new agency. Typically, agencies offer free consultation – they’ll provide you with a budget and the services entailed.
FIND A TRACK RECORD
Track record means historic performance. The more the agency understands about your industry and your business model, the better they can work with the information. With the knowledge in mind, the agency can effectively follow a business to its specific needs.
Communication is the key of success. Working with a creative agency is a two-way relationship. The agency needs to understand what you want and you have to be fully understandable. By keeping a close relationship with the agency, advertisers can see measurable progress and make more effective decisions.
DEFINE YOUR KEY PERFORMANCE
When you start talking to a Web agency, its useful to know what it is you want to achieve. If goals are outlined early, they’ll be easier to achieve and track.
DEFINE YOUR CONTENT
A key element of any website is content. A website is a user interface, plain and simple. Its design is therefore based primarily around usability, i.e. to make sure that visitors can use your website quickly and with the minimum of effort. Keeping an overall style matching the brand of a business is a necessity. It will make everything appeal to the customers and attract new traffic to the site, as well. Some agencies will help with translations and creative writing as well, to help you build content, so keep in mind any and all services the agency has to offer.